SERVICE
VISION
Maximizing results with the Experience Value*
We exceed when maximizing results with value of experience in this digital era.
Our solutions are designed to appeal people's emotions and sensibilities regardless of the media.
We provide solutions to optimized results by acquire new customers and activate existing customers.
For that, we make full use of our skills in planning and execution with the ability to create attractive contents and revitalize promotion platforms based on the value of experience.
Experience Value= Implied to emotional, sensational and rational values that appeal to customer’s experience.Experience Design Model by TOW
Strength
Designing experience
Pursuing maximization of results by making full use of ”creative contents" and ”producing platforms" with experience value as the core, repeating optimal lead wire design and continuous effect verification to achieve the set KPI
Planning skills
Always seeking the optimal solution from the marketing and creative aspects. High-quality promotions are planned while comparing the issues that companies and brands with the potential and actual needs of the world and targets.
Execution skills
As an experienced production company that has worked to create various outputs with professionals in different fields, we have been taking in action to overcome uphill struggles to success.
Teamwork
We organize a team with professionals inside and outside the company in all directions and demonstrates partnerships with clients to achieve results.
Workflow
Research
We analyze and investigate from various angles such as product trends, user needs, product /brand issues, market characteristics and target audience.
Strategy
Determine the direction of communication plans.
We will design effective KPIs and scenarios from the point when the targets encounter the product /brand to when they decides to purchase.
Planning
The promotion strategy was planned to to make the action. We will provide an optimal solutions with media tools including but not limited to SP, WEB, PR, display ads , promotion via online /social media.
Feasibility
Negotiate with various media, contents, etc. according to the promotion plan.
We will create an environment to efficiently attract customers and provide content.
Produce/Creative
Create solutions based on the formulated promotion plan. We will produce attractive output, looking at the big picture to get maximum consumer satisfaction.
PDCA
Examine if the formulated concept, scenario, and output functioned effectively and led to the achievement of KPIs. We will analyze these points for the use in future improvement.
solution
Online event
Online events such as live streaming, live commerce, and online conferences.
Making full use of platforms such as YouTube Live, ZOOM, and Instagram, we will design an event that will lead to ideal impression, fanbase development, customer acquisition, and purchase action.
PR
Media promotion to shape public opinion, value proposition, and news exposure.
Making full use of new product launches, PR promotions, and promotions utilizing third parties such as influencers, etc.
We will work to build consensus with society and targets.
Social media promotion
Efficient use of social media. We will work with influencers or provide social media campaign, content creation, and account operation, etc. to nurture fanbase, analyze favors on social media and provide word-of-mouth approach.
Event promotion
Output for branding, sales promotion, and word-of-mouth marketing.
Making full use of pop-up shops, touch & try events, sampling, street events, etc.
We will create topics, and fanbase.
Ecommerce platforms
Output to maximize sales on EC sites by utilizing media such as LINE and YouTube.
We plan and operate platforms to lead increase in sales via a campaign, content creation, and PDCA operation.
Conference/ Exhibition/ Awards
Output aimed at creating business opportunities, promoting new products, and revitalizing the industry and the company.
We aim to improve engagement with related companies and customers at business conferences, exhibitions, or internal and external awards, etc.
Digital / Video production
We plan and produce websites, web contents, web videos, and promotional videos for various purposes.
We pursue high-quality in output as well as its effectiveness and efficiency. The creatives including UI / UX design are planned to improve user participation and give ideal impressions on products and brands.
eSports
We will take in charge on direction and operation of eSports event from its launch.
In addition to the tournament, we will utilize various networks and eSports knowledge to lead to an extra benefit.
COMPANY
| Company name | TOW CO.,LTD |
|---|---|
| Established | July 1976 |
| Capital | 948.990 million yen (as of June 2023) |
| Sales | 11.7 billion yen (as of June 2023) |
| Head office | 〒105-0001 Hulic Kamiyacho Bldg. 3F, 4-3-13 Toranomon, Minato-ku, Tokyo 105-0001 Japan |
| Officers, etc. |
|
| No. of employees | 233(as of June 2023) |
If you have any questions about TOW or inquiries about new projects, please contact us from the following.
For any questions and inquiry about TOW,
please call us or use the form below
| Inquiry about new project | phone 03-5777-0125 / account service division |
|---|---|
| Other questions and inquiries | phone：03-5777-1888 / administration office |