• Optimizing results with the experience valueOptimizing results with the experience value
  • Experience Design Model by TOWExperience Design Model by TOW
  • Success-oriented solutionsSuccess-oriented solutions
  • TOW Online Event PackageTOW Online Event Package
  • Integrate media perspective to promotion strategyIntegrate media perspective to promotion strategy
  • TOW WORKSTOW WORKS

SERVICE

VISION

Maximizing results with the Experience Value*

We exceed when maximizing results with value of experience in this digital era.
Our solutions are designed to appeal people's emotions and sensibilities regardless of the media.

We provide solutions to optimized results by acquire new customers and activate existing customers.

For that, we make full use of our skills in planning and execution with the ability to create attractive contents and revitalize promotion platforms based on the value of experience.

Experience Value= Implied to emotional, sensational and rational values that appeal to customer’s experience.

Experience Design Model by TOW

Experience Design Model by TOWExperience Design Model by TOW

Strength

Designing experience

Designing experience

Pursuing maximization of results by making full use of ”creative contents" and ”producing platforms" with experience value as the core, repeating optimal lead wire design and continuous effect verification to achieve the set KPI

Planning skills

Planning skills

Always seeking the optimal solution from the marketing and creative aspects. High-quality promotions are planned while comparing the issues that companies and brands with the potential and actual needs of the world and targets.

Execution skills

Execution skills

As an experienced production company that has worked to create various outputs with professionals in different fields, we have been taking in action to overcome uphill struggles to success.

Teamwork

Teamwork

We organize a team with professionals inside and outside the company in all directions and demonstrates partnerships with clients to achieve results.

Workflow

01

Research

We analyze and investigate from various angles such as product trends, user needs, product /brand issues, market characteristics and target audience.

02

Strategy

Determine the direction of communication plans.
We will design effective KPIs and scenarios from the point when the targets encounter the product /brand to when they decides to purchase.

03

Planning

The promotion strategy was planned to to make the action. We will provide an optimal solutions with media tools including but not limited to SP, WEB, PR, display ads , promotion via online /social media.

04

Feasibility

Negotiate with various media, contents, etc. according to the promotion plan.
We will create an environment to efficiently attract customers and provide content.

05

Produce/Creative

Create solutions based on the formulated promotion plan. We will produce attractive output, looking at the big picture to get maximum consumer satisfaction.

06

PDCA

Examine if the formulated concept, scenario, and output functioned effectively and led to the achievement of KPIs. We will analyze these points for the use in future improvement.

solution

Online event

Online event

Online events such as live streaming, live commerce, and online conferences.
Making full use of platforms such as YouTube Live, ZOOM, and Instagram, we will design an event that will lead to ideal impression, fanbase development, customer acquisition, and purchase action.

PR

PR

Media promotion to shape public opinion, value proposition, and news exposure.
Making full use of new product launches, PR promotions, and promotions utilizing third parties such as influencers, etc.
We will work to build consensus with society and targets.

Social media promotion

Social media promotion

Efficient use of social media. We will work with influencers or provide social media campaign, content creation, and account operation, etc. to nurture fanbase, analyze favors on social media and provide word-of-mouth approach.

Event promotion

Event promotion

Output for branding, sales promotion, and word-of-mouth marketing.
Making full use of pop-up shops, touch & try events, sampling, street events, etc.
We will create topics, and fanbase.

Ecommerce platforms

Ecommerce platforms

Output to maximize sales on EC sites by utilizing media such as LINE and YouTube.
We plan and operate platforms to lead increase in sales via a campaign, content creation, and PDCA operation.

Conference/ Exhibition/ Awards

Conference/ Exhibition/ Awards

Output aimed at creating business opportunities, promoting new products, and revitalizing the industry and the company.
We aim to improve engagement with related companies and customers at business conferences, exhibitions, or internal and external awards, etc.

Digital / Video production

Digital / Video production

We plan and produce websites, web contents, web videos, and promotional videos for various purposes.
We pursue high-quality in output as well as its effectiveness and efficiency. The creatives including UI / UX design are planned to improve user participation and give ideal impressions on products and brands.

eSports

eSports

We will take in charge on direction and operation of eSports event from its launch.
In addition to the tournament, we will utilize various networks and eSports knowledge to lead to an extra benefit.

COMPANY

COMPANY
Company name TOW CO.,LTD
Established July 1976
Capital 948.990 million yen (as of June 2019)
Sales 16.2 billion yen (as of June 2019)
Head office 〒105-0001
Hulic Kamiyacho Bldg. 3F, 4-3-13 Toranomon,
Minato-ku, Tokyo 105-0001 Japan
Officers, etc.
  • Chairman:Kawamura Osamu
  • President and CEO:Akimoto Michihiro
  • Vice President and COO:Muratsu Kenichi
  • Director/Executive Officer:Ichikawa Kimihiko
  • Director/Executive Officer:Amemiya Junpe
  • Director/Executive Officer:Kajioka Jiro
  • Executive Officer:Masumori Takehito
  • Executive Officer:Takeshita Hiroki
  • Executive Officer:Morii Keisuke
  • External Director:Yanagisawa Daisuke
  • External Director, Audit and Supervisory Committee Member:Hagiwara Shintaro
  • External Director, Audit and Supervisory Committee Member:Yoshida Shigeo
  • External Director, Audit and Supervisory Committee Member:Hirano Toru
No. of employees 198(as of June 2019)